Focuses on the key concepts of entrepreneurship and innovation, exploring how to start and grow businesses. It also covers consultancy dynamics, providing insights into business consultancy practices and challenges.

Examines strategic marketing principles, including market analysis, brand management, consumer behavior, and how to develop and implement effective marketing strategies in global markets.

It refers to the use of online channels to promote products, services, or brands. It includes SEO, social media marketing, email campaigns, content marketing, PPC advertising, and analytics to reach and engage target audiences. The goal is to drive traffic, generate leads, and boost conversions through data-driven strategies.

Covers the fundamentals of strategic management and leadership, with a focus on decision-making, competitive advantage, and managing organizations in the global marketplace.

Explores strategic HRM practices and how they align with business objectives, alongside an in-depth understanding of labor laws and regulations specific to the Vietnam.

Introduces students to various research methodologies techniques, equipping them with skills to conduct research and make data-driven decisions in business contexts.

It involves creating and managing a brand’s digital identity to build trust, engagement, and recognition. It includes strategies like social media marketing, content creation, SEO, and digital advertising to enhance visibility and customer loyalty. The goal is to establish a strong, consistent online presence that resonates with the target audience.

A major independent research project, allowing students to explore a business issue in-depth, apply theoretical and practical knowledge, and contribute original insights to the field.